The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come.
Surveying 1,600 U.S. adults in early May, PricewaterhouseCoopers found that 69% of those who’ve dedicated more time to cooking during the pandemic believe the shift in behavior has added to their quality of life.
Samrat Sharma, U.S. CPG lead at PwC, thinks that while it’s difficult to make predictions given the nature of the crisis, he expects grocery store sales to remain elevated for the foreseeable future.
